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Automotive and Transportation Automotive HUD Market

The Automotive HUD Market is estimated to grow at a CAGR 28.13% rate from 2021 to 2026. The reason behind growth are increased adoption rate of advanced technologies by OEMs, fast generation of real-time and growth of connected vehicles.


Conventional HUD segment is estimated to account for the largest market share during the forecast period. The conventional HUD estimated to broadly migrate to a wider range of mid-segment and economy segment vehicles by 2026 because of the increasing adoption of the technology by OEMs and increasing importance of vehicle and passenger safety systems results in largest market size of automotive HUD market in the coming years.


Conventional HUD segment is estimated to account for the largest share size during the forecast period. The windshield HUD system uses a projector and a set of mirrors to relay information, which appears either just below or above the driver’s line of sight which results in largest market size in the period. The system is developed to be adaptable to the curvature of the windshield. Different vehicle models have different windshield curvature, which makes it very essential to align the system to the windshield. The complex calibration process is required that increases the cost of the system, and thus it is largely offered as an optional feature in vehicles.


Europe is estimated to be the largest market by value in the global automotive HUD market. The regional market is dominated by the demand from Germany and the UK. The adoption of HUDs in the Russian market until 2020 is estimated to be low but is projected to increase in the future.


Key market players include Nippon Seiki (Japan), Continental (Germany), Denso (Japan), and Visteon (US).


Key Questions:

  • How will vehicle sales trends impact the market in the long term?
  • How will the industry cope with the challenge of the high cost of HUDs?
  • How do you see the impact of government regulations in the market?
  • What are the upcoming trends in the market? What impact would they make post 2020?
  • What are the key strategies adopted by top players to increase their revenue?


1.     Introduction

1.1.  Market Definition

1.2.  Study Scope

1.3.  Study Period

1.4.  Market Stakeholders

2.     Research Methodology

2.1.  Secondary Research

2.2.  Primary Research

2.3.  Research Design

2.4.  Data Validation

2.5.  Limitations and Assumptions

3.     Executive Summary

4.      Market Dynamics

4.1.  Drivers

4.1.1.Increase in Awareness About Passenger and Vehicle Safety

4.1.2.Demand for the Improvement of In-Vehicle Experience

4.1.3.Increasing Demand for Connected Vehicles

4.1.4.High Growth in Luxury and High-End Car Segments, Mainly in the Emerging Markets

4.2.  Opportunities

4.2.1.Increased Demand for Semi-Autonomous and Electric Vehicles

4.2.2.Introduction of Portable HUDs at Lower Prices in Low and Middle Car Segments

4.2.3.Development of Comprehensive Voice-Operated Head-Up Display Systems

4.3.  Challenges

4.3.1.High Cost of Advanced Head-Up Display Systems

5.     Automotive HUD Market, By Type

5.1.  Combiner HUD

5.2.  Windshield HUD

6.     Automotive HUD Market, By Technology

6.1.  Conventional HUD

6.2.  Augmented Reality HUD (Ar HUD)

7.     Automotive HUD Market, By Dimension Type

7.1.  2-D HUD

7.2.  3-D HUD

8.     Automotive HUD Market, By Vehicle Class

8.1.  Economy Car

8.2.  Mid-Segment Car

8.3.  Luxury Vehicles

9.     Automotive HUD Market, By Sales Channel/End-User Type

9.1.  OEM Market

9.2.  Aftermarket

10. Automotive HUD Market, By Vehicle Type

10.1.                 Passenger Cars

10.2.                 Commercial Vehicle

10.2.1.  LCV

10.2.2.  HCV

11. Automotive HUD Market, By Region

11.1.                 Asia Oceania

11.1.1.  China

11.1.2.  India

11.1.3.  Japan

11.1.4.  South Korea

11.1.5.  Rest of Asia Oceania

11.2.                 Europe

11.2.1.  France

11.2.2.  Germany

11.2.3.  Russia

11.2.4.  Spain

11.2.5.  Uk

11.2.6.  Poland

11.2.7.  Slovakia

11.2.8.  Rest of Europe

11.3.                 North America

11.3.1.  Canada

11.3.2.  Mexico

11.3.3.  US

11.4.                 RoW

11.4.1.  Brazil

11.4.2.  Argentina

11.4.3.  Iran

11.4.4.  Rest of RoW

12. Company Profiles

12.1.                 Bosch

12.2.                 Continental

12.3.                 Panasonic

12.4.                 Denso

12.5.                 Visteon

12.6.                 Nippon

12.7.                 Pioneer

12.8.                 Yazaki

12.9.                 Garmin

12.10.              LG Display

12.11.              Alps Alpine

12.12.              Renesas

*Company introduction, financial information, recent developments, SWOT analysis

13. Appendix

13.1.                 About

13.2.                 Related Reports

13.3.                 Glossary


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