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The Global Highway Driving Assist Market size is projected to grow at a CAGR 21.58% rate during the forecast period. Increase in road safety, advancement in ADAS, and automated driving technologies along with a reduction in fuel consumption will boost the demand for highway driving assist market.BEV segment is estimated to be the largest market during the forecast period owing to higher sales of highway driving assist in BEVs over PHEV, HEV, and FCEV. For example, Tesla Model S can automatically steer down the highway, change lane, and adjust speeds according to traffic conditions and parallel park. All these features use a combination of cameras, radars, and ultrasonic sensors.


Mid-segment is expected to grow at highest CAGR owing to high sales of vehicles that fall under the mid-segment category. Mid-segment includes C and D categories of vehicles and models such as Audi A2, A3, Q3, BMW X1, BMW 1 Series, BMW 3 Series, and Audi A4, among others. The models equipped with highway driving assist under the mid-segment category are Audi A4, Audi A5, BMW 3 series, BMW X3, BMW X4 and Tesla Model 3, among others.


The North America market is expected to witness the most rapid growth during the forecast period, followed by Europe and APAC. The North America highway driving assist system market share is estimated to be the largest within the global industry. The Department of Transportation’s National Highway Traffic Safety Administration data says more than 37,000 lives were lost on US roads in 2016. Upon which 94% of US vehicular accidents involved human error that could be potentially avoidable.


Key Market Players include Robert Bosch (Germany), Magna (Canada), ZF Friedrichshafen (Germany), Continental (Germany) and Valeo (France).


Key Questions:

  • Who are the front leaders, and what strategies have been adopted by them?
  • How will the market dynamics transform the overall market?
  • Which leading companies are working on the installation of highway driving assist in passenger car and what organic and inorganic strategies have they adopted?


  1. Introduction
  2. Market Definition
  3. Study Scope
  4. Study Period
  5. Market Stakeholders
  6. Research Methodology
  7. Secondary Research
  8. Primary Research
  9. Research Design
  10. Data Validation
  11. Limitations and Assumptions
  12. Market Dynamics
  13. Drivers
  14. Increase in Road Safety
  15. Advancements in Adas and Automated Driving Technologies
  16. Reduction in Fuel Consumption
  17. Challenges
  18. High Cost of System
  19. Legal and Regulatory Framework Issues
  20. Cybersecurity and Data Security Concerns
  21. Lack of Information Technology and Communication Infrastructure in Developing Nations
  22. Opportunities
  23. Advancements in Lidar Technology
  24. Self-Driving Cars
  25. Executive Summary
  26. Highway Driving Assist Market, By Passenger Car
  27. Mid Segment
  28. Luxury Segment
  29. Highway Driving Assist Market, By Electric Vehicle Type
  30. BEV
  31. FCEV
  32. HEV
  33. PHEV
  34. Highway Driving Assist Market, By Autonomous Level
  35. Level 2
  36. Level 2
  37. Highway Driving Assist Market, By Function
  38. Adaptive Cruise Control (ACC)
  39. Lane Keeping Assist (LKA)
  40. Lane Change Assist
  41. Collision Avoidance Assist (CAA)
  42. Highway Driving Assist Market, By Component
  43. Camera
  44. Radar
  45. Ultrasonic Sensor
  46. Software Module
  47. Navigation
  48. Highway Driving Assist Market, By Region
  49. North America
  50. Canada
  51. Mexico
  52. US
  53. Europe
  54. France
  55. Germany
  56. Italy
  57. Spain
  58. UK
  59. Asia Pacific
  60. China
  61. India
  62. Japan
  63. South Korea
  64. Rest of the World
  65. Brazil
  66. Russia
  67. Company Profiles
  68. Robert Bosch
  69. ZF Friedrichshafen
  70. Magna
  71. Continental
  72. Valeo
  73. Visteon
  74. AVL
  75. Aptiv
  76. Veoneer
  77. Nvidia
  78. Toyota Motor Corporation
  79. Hyundai Motor Company


*Company introduction, financial information, recent developments, SWOT analysis


  1. Conclusion and Recommendations
  2. Appendix
  3. About
  4. Related Reports
  5. Glossary



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