The Global Highway Driving Assist Market size is projected to grow at a CAGR 21.58% rate during the forecast period. Increase in road safety, advancement in ADAS, and automated driving technologies along with a reduction in fuel consumption will boost the demand for highway driving assist market.BEV segment is estimated to be the largest market during the forecast period owing to higher sales of highway driving assist in BEVs over PHEV, HEV, and FCEV. For example, Tesla Model S can automatically steer down the highway, change lane, and adjust speeds according to traffic conditions and parallel park. All these features use a combination of cameras, radars, and ultrasonic sensors.
Mid-segment is expected to grow at highest CAGR owing to high sales of vehicles that fall under the mid-segment category. Mid-segment includes C and D categories of vehicles and models such as Audi A2, A3, Q3, BMW X1, BMW 1 Series, BMW 3 Series, and Audi A4, among others. The models equipped with highway driving assist under the mid-segment category are Audi A4, Audi A5, BMW 3 series, BMW X3, BMW X4 and Tesla Model 3, among others.
The North America market is expected to witness the most rapid growth during the forecast period, followed by Europe and APAC. The North America highway driving assist system market share is estimated to be the largest within the global industry. The Department of Transportation’s National Highway Traffic Safety Administration data says more than 37,000 lives were lost on US roads in 2016. Upon which 94% of US vehicular accidents involved human error that could be potentially avoidable.
Key Market Players include Robert Bosch (Germany), Magna (Canada), ZF Friedrichshafen (Germany), Continental (Germany) and Valeo (France).
Key Questions:
- Who are the front leaders, and what strategies have been adopted by them?
- How will the market dynamics transform the overall market?
- Which leading companies are working on the installation of highway driving assist in passenger car and what organic and inorganic strategies have they adopted?
- Introduction
- Market Definition
- Study Scope
- Study Period
- Market Stakeholders
- Research Methodology
- Secondary Research
- Primary Research
- Research Design
- Data Validation
- Limitations and Assumptions
- Market Dynamics
- Drivers
- Increase in Road Safety
- Advancements in Adas and Automated Driving Technologies
- Reduction in Fuel Consumption
- Challenges
- High Cost of System
- Legal and Regulatory Framework Issues
- Cybersecurity and Data Security Concerns
- Lack of Information Technology and Communication Infrastructure in Developing Nations
- Opportunities
- Advancements in Lidar Technology
- Self-Driving Cars
- Executive Summary
- Highway Driving Assist Market, By Passenger Car
- Mid Segment
- Luxury Segment
- Highway Driving Assist Market, By Electric Vehicle Type
- BEV
- FCEV
- HEV
- PHEV
- Highway Driving Assist Market, By Autonomous Level
- Level 2
- Level 2
- Highway Driving Assist Market, By Function
- Adaptive Cruise Control (ACC)
- Lane Keeping Assist (LKA)
- Lane Change Assist
- Collision Avoidance Assist (CAA)
- Highway Driving Assist Market, By Component
- Camera
- Radar
- Ultrasonic Sensor
- Software Module
- Navigation
- Highway Driving Assist Market, By Region
- North America
- Canada
- Mexico
- US
- Europe
- France
- Germany
- Italy
- Spain
- UK
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of the World
- Brazil
- Russia
- Company Profiles
- Robert Bosch
- ZF Friedrichshafen
- Magna
- Continental
- Valeo
- Visteon
- AVL
- Aptiv
- Veoneer
- Nvidia
- Toyota Motor Corporation
- Hyundai Motor Company
*Company introduction, financial information, recent developments, SWOT analysis
- Conclusion and Recommendations
- Appendix
- About
- Related Reports
- Glossary
