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Food and Beverage Probiotics Market

The demand for probiotics in fortified foods is projected to remain high due to the increasing awareness about their benefits, and willingness of consumers to purchase premium products incorporated with probiotics. The global demand for probiotics is increasing significantly due to the growing awareness among customers about their direct relation to digestive health benefits, the rise in demand for nutritious food, and increase in demand for quality animal-based products.


The food & beverage segment dominated the probiotics market, on the basis of application, during the forecast due to the rising popularity of probiotic functional foods & beverages among consumers. Awareness, faith in their efficacy, and safety are some of the factors driving the market of probiotics. The food & beverages segment is the largest revenue-earning market across regions. Consumers are now taking a proactive approach towards preventing chronic conditions.


The animals segment is projected to record the fastest growth during the forecast. The ban on synthetic antimicrobial growth promoters (AGP’s) in Europe is a factor driving the market. The motive behind the ban was to curb the practice of using antibiotics, antimicrobials, and other drugs for promoting the growth of livestock and increasing the production of meat, milk, and other products. 


The demand for liquid probiotics has increased as compared to dry probiotics, due to its application in yogurt, which is the most popular source of probiotics. Other products that use liquid probiotics include kefir water, probiotic juices, and yogurt-based drinks, which are healthy options for daily supplementation. The Asia Pacific region is projected to be a key market for yogurt in the coming years.


The rising health awareness among consumers in the Asia Pacific region is projected to account for the largest market size during the forecast period. Consumers in the Asia Pacific region are well aware of the health benefits of probiotics, due to the widespread presence of the Japanese brand “Yakult.” China and Japan are among the largest probiotic markets in the region, whereas the Australia & New Zealand market is the fastest-growing. The Asia Pacific region presents immense opportunities for animal probiotic products, as governments are becoming increasingly concerned about the health and productivity of farm animals.


Key market players include Danone (France), Yakult Honsha (Japan), Nestlé (Switzerland), DowDuPont (US), and Chr. Hansen (Denmark).


Key Questions Addressed by the Report

·        What are the new application areas that the probiotics companies are exploring?

·        Which are the key players in the market and how intense is the competition?

·        What kind of competitors and stakeholders such as probiotics companies, would be interested in this market? What will be their go to market strategy for this market, and which emerging market will be of significant interest?

·        How are the current R&D activities and M&As in the probiotics market projected to create a disrupting environment in the coming years?


1.  Introduction

1.1.   Market Definition

1.2.   Study Scope

1.3.   Study Period

1.4.   Market Stakeholders


2.  Research Methodology

2.1.   Secondary Research

2.2.   Primary Research

2.3.   Research Design

2.4.   Data Validation

2.5.   Limitations and Assumptions


3.  Market Dynamics

3.1.   Drivers

3.1.1. Health Benefits Associated With Probiotic-Fortified Foods

3.1.2. Increasing Popularity of Probiotic Dietary Supplements

3.1.3. Participation of International Bodies in the R&D of Probiotic Products

3.1.4. Rising Health Consciousness Among Consumers

3.1.5. Technological Advancements in Probiotic Products

3.2.   Challenges

3.2.1. International Quality Standards and Regulations for Probiotic Products

3.2.2. High R&D Costs for Developing New Probiotic Strains

3.2.3. Complexities in Integrating Probiotics in Functional Foods

3.3.   Opportunities

3.3.1. Probiotics Can Replace Pharmaceutical Agents

3.3.2. Ban on the Use of AGPS(Antibiotic Growth Promoters) in Feed in the EU

3.3.3. Increase in Demand for Probiotics in Developed Economies

3.3.4. Rising Consumer Awareness About Value-Added Products


4.  Executive Summary


5.  Market for Probiotics, By Distribution Channel

5.1.   Hypermarkets/Supermarkets

5.2.   Pharmacies/Drugstores

5.3.   Specialty Stores

5.4.   Online


6.  Market for Probiotics, By Ingredient

6.1.   Bacteria

6.1.1. Lactobacilli

6.1.1.1. Lactobacillus Acidophilus

6.1.1.2. Lactobacillus Rhamnosus

6.1.1.3. Lactobacillus Casei

6.1.1.4. Lactobacillus Reuteri

6.1.2. Bifidobacterium

6.1.3. Streptococcus Thermophilus

6.2.   Yeast

6.2.1. Saccharomyces Boulardii

6.2.2. Others


7.  Market for Probiotics, By Application

7.1.   Functional Food & Beverages

7.1.1. Dairy Products

7.1.2. Non-Dairy Beverages

7.1.3. Infant Formula

7.1.4. Cereals

7.1.5. Others

7.2.   Dietary Supplements

7.3.   Feed


8.  Market for Probiotics, By End User

8.1.   Human

8.2.   Animal


9.  Market for Probiotics, By Form

9.1.   Liquid

9.2.   Dry


10.  Market for Probiotics, By Region

10.1. North America

10.1.1.   US

10.1.2.   Canada

10.1.3.   Mexico

10.2. Europe

10.2.1.   Spain

10.2.2.    Germany

10.2.3.   Russia

10.2.4.    Italy

10.2.5.    UK

10.2.6.   Rest of Europe

10.3. Asia Pacific

10.3.1.    Japan

10.3.2.    China

10.3.3.   Australia & New Zealand

10.3.4.    South Korea

10.3.5.   Rest of Asia Pacific

10.4. Rest of the World

10.4.1.   South America

10.4.2.   Middle East & Africa


11.  Company Profiles

11.1. Chr. Hansen

11.2. Danone

11.3. Yakult Honsha

11.4. DowDuPont

11.5. Kerry

11.6. Probi AB

11.7. Nestle

11.8. Biogaia

11.9. Morinaga Milk Industry Co., Ltd.

11.10. Glac Biotech

11.11. Bifodan A/S

11.12. Lallemand

11.13. General Mills

11.14. Uas Laboratories

11.15. Archer Daniels Midland Company (ADM)


12.  Conclusion and Recommendations


13.  Appendix

13.1. About

13.2. Related Reports

13.3. Glossary



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