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Information and Communication Technology Social Media Analytics Market

Driving factors include increased focus on market and competitive intelligence, the increasing user engagement of social media using smartphones, and the need of social media measurement to enhance the customer experience are expected to drive the growth of the global market. Also, voluminous data generation through social media platforms and increasing cloud adoption trends to create many opportunities for vendors of social media analytics solutions


Sales and marketing management application expected to hold the largest market share. Among applications, the sales and marketing management application is expected to continue its dominance during the forecast period. Sales and marketing management assists users in improving their businesses solutions to analyze unstructured data and understand customer behaviors by detecting the trends and patterns. It also provides corrective measures by enabling real-time alerts and provides automated remedial actions.


The retail and ecommerce industry vertical is expected to have the largest market share during the forecast period. Social media analytics can be used by retail and ecommerce vendors to measure campaign performance, identify growth opportunities, improve their products, keep a tab on their competitors, and improve their post-sale support and services. The prescriptive analytics type is expected to grow at the highest CAGR, due to the increasing use of analytical technologies to optimize the market outcomes, limit the risks, and derive insights using the data obtained from social media platforms.


North America, owing to the early adoption of new and emerging technologies and the presence of the major industry players, is expected to continue to dominate the market during the forecast period. The APAC region is expected to grow at the highest CAGR during the forecast period, owing to the growing adoption of social media analytics software and services among SMEs.


Key market players include Salesforce (US), Oracle Corporation (US), SAS Institute Inc. (US), Adobe Systems Incorporated (US), International Business Machines Corporation (US), GoodData Corporation (US), Brandwatch (UK), Clarabridge, Inc. (US), Digimind (US), Crimson Hexagon, Inc. (US), Sysomos (Canada), Simply Measured, Inc. (US), Talkwalker Inc. (Luxembourg), Unmetric Inc. (US), Netbase Solutions, Inc. (US), Cision US Inc. (US), Simplify360, Inc. (India), Hootsuite Media Inc. (Canada), Meltwater (US), Germinait Solutions Private Limited (India), Socialbakers (US), Spredfast, Inc. (US), Sprinkler, Inc. (US), Lithium Technologies, Inc. (US), Synthesio (US), and Tableau Software Inc. (US).


Key Questions addressed by the report:

·        What are the opportunities in the social media analytics market?

·        What is the competitive landscape in the market?

·        What are the emerging technologies impacting the overall market?

·        What are the key use cases existing in the market?

What are the key trends and dynamics existing in the market?

1.      Introduction

1.1.   Market Definition

1.2.   Study Scope

1.3.   Study Period

1.4.   Market Stakeholders

2.      Research Methodology

2.1.   Secondary Research

2.2.   Primary Research

2.3.   Research Design

2.4.   Data Validation

2.5.   Limitations and Assumptions

3.      Market Dynamics

3.1.   Drivers

3.1.1. Increased Focus on Market and Competitive Intelligence

3.1.2. Increasing User Engagement of Social Media Using Smartphones

3.1.3. Need of Social Media Measurement to Enhance the Customer Experience

3.2.   Challenges

3.2.1. Lack of Standard Measures for Social Media Analytics

3.2.2. Lack of A Single Solution to Manage the Increasing Unstructured Data

3.2.3. Complexities in the Analytical Workflow

3.3.   Opportunities

3.3.1. Voluminous Data Generation Through Social Media Platforms

3.3.2. Increasing Cloud Adoption Trends

3.3.3. High Adoption Rate of Social Media Analytics Solutions Among SMEs

4.      Executive Summary

5.      Social Media Analytics Market, By Component

5.1.   Software

5.2.   Services

5.2.1. Managed services

5.2.2. Professional services         

5.2.2.1.             Support and maintenance

5.2.2.2.             Consulting services

6.      Market, By Application

6.1.   Sales and Marketing Management

6.2.   Customer Experience Management

6.3.   Competitive Intelligence

6.4.   Risk Management and Fraud Detection

6.5.   Public Safety and Law Enforcement

6.6.   Others

7.      Social Media Analytics Market, By Analytics Type

7.1.   Predictive Analytics

7.2.   Prescriptive Analytics

7.3.   Diagnostic Analytics

7.4.   Descriptive Analytics

8.      Market, By Deployment Model

8.1.   On-Premises

8.2.   Cloud

9.      Market, By Organization Size

9.1.   Small and Medium-Sized Enterprises

9.2.   Large Enterprises

10.  Social Media Analytics Market, By Industry Vertical

10.1.Banking, Financial Services, and Insurance (BFSI)

10.2.Telecommunications and IT

10.3.Retail and Ecommerce

10.4.Healthcare and Life Sciences

10.5.Manufacturing

10.6.Government and Defense

10.7.Energy and Utilities

10.8.Media and Entertainment

10.9.Travel and Hospitality

10.10.                 Transportation and Logistics

10.11.                 Others

11.  Social Media Analytics Market, By Region

11.1.North America

11.1.1.   US

11.1.2.   Canada

11.2.Europe

11.2.1.   France

11.2.2.   Sweden

11.2.3.   UK

11.2.4.   Rest of Europe

11.3.Asia Pacific

11.3.1.    Japan

11.3.2.    China

11.3.3.    India

11.3.4.    Australia

11.3.5.   Rest of APAC

11.4.Latin America

11.4.1.   Brazil

11.4.2.   Argentina

11.4.3.   Rest of Latin America

11.5.Middle East and Africa

11.5.1.   Saudi Arabia

11.5.2.   South Africa

11.5.3.   Rest of MEA

12.  Company Profiles

12.1.Oracle

12.2.Salesforce

12.3.IBM

12.4.Adobe Systems

12.5.SAS Institute

12.6.Clarabridge

12.7.Netbase

12.8.Brandwatch

12.9.Gooddata

12.10.                 Crimson Hexagon

12.11.                 Simply Measured

12.12.                 Sysomos

*Company introduction, financial information, recent developments, SWOT analysis

13.  Conclusion and Recommendations

14.  Appendix

14.1.About

14.2.Related Reports

Glossary


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