What is Mobile Analytics?
Mobile analytics allows you to track both app usage and revenue. Furthermore, the solution enables business owners to stay on top of new trends and make data-driven decisions, resulting in increased client engagement and app monetization. Furthermore, the rise of mobile analytics is assisting in the growth of client brand awareness. In addition, the application enables businesses to undertake quality assessments. Mobile analytics is critical for doing an ad-hoc investigation of all mobile activity.
Types of Mobile Analytics:
Mobile advertising and marketing analytics
In-app behavioral analytics
Application performance analytics
How Mobile Analytics is useful in various industries?
Mobile analytics, which rely heavily on apps, are significantly more convenient and accurate than traditional web-based analytics tools. Because most mobile analytics products employ an SDK to track user behaviour, suppliers can track bespoke events using a variety of codes, depending on the operating system.
The rapid increase in mobile users has fueled the rise of the mobile application development sector. Mobile app development companies have been supporting businesses in developing and designing their top mobile apps that are unique while yet adhering to the client's standards.
The SDKs, unlike web analytics, do not rely on cookies or other methods to uniquely identify a user. As a result, when compared to numerous other methodologies, mobile analytics is more likely to produce more accurate data. In addition, when compared to ordinary PC usage, mobile phones account for the majority of worldwide internet traffic.
Mobile analytics solutions are projected to be in high demand in the retail industry, particularly in e-commerce operations, followed by the banking sector.
The growing demand for automation in the BFSI industry, as well as e-commerce companies' efforts to provide tailored shopping experiences, are projected to propel the mobile analytics market to new heights.
For a deeper dive, buy a complete report:
Mobile Analytics: 24.83% CAGR
Projected Revenue: 11.20 billion from 2020 to 2027
Conclusion: App revenue and usage can both be tracked using mobile analytics. Additionally, the solution allows business owners to keep on top of current trends and make data-driven decisions, which improves client engagement and app monetization. On the other hand, the rise of mobile analytics has helped clients become more conscious of their brands.
Published Date : July-2021