Mobile money market is expanding in a fast pace

What is Mobile money? 

Mobile money, also known as mobile wallet, is a technology that allows people to save, receive, and spend money via the use of a mobile phone application. It is a viable alternative to both bank accounts and cash since it is simple to protect and can be used everywhere that a mobile phone connection is present. A person may pay for goods in stores or online, school fees, invoices, and mobile phone top-ups at any time of the day or night. It is a safe method of payment since monies stored in the mobile money account are protected by the local financial authorities.

cashback discounts offered during payment is one of the major trends witnessed in the mobile money market. Customers are becoming increasingly interested in mobile wallets that provide discounts at the moment of purchase. Currently, the majority of mobile wallets have the option to save all information, including debit and credit card information, discount and reward information, making transactions easier for consumers. All of these outstanding benefits are enticing a huge number of customers to use mobile money applications and mobile wallet applications. On the opposite end of the spectrum, growing worries among end users about data security are expected to impede the market's expansion.

Types of mobile money: 

  1. Mobile browser-based payments. 

  2. In-app mobile payments. 

  3. Mobile or wireless credit card readers.

  4. Contactless mobile payments or mobile wallets.

What are the opportunities in the Mobile money market? 

The size of the mobile money market has increased significantly over the past five years, to the point that all businesses are racing to create and deploy money applications for consumers to utilise. Pay-pal was considered one of the greatest failures when it was originally introduced in 2002, earning Elon Musk a round of applause from the audience. However, as the world's preferred method of money transfer, it has gained widespread acceptance. The United States is the biggest nation in which Pay-Pal has seen recent growth in terms of money transfers and receipts. Google and Amazon are also major investors in mobile payment applications such as Google Pay and Amazon Pay, which opens up new possibilities in the Mobile Money Market.

The improvement in the efficiency of mobile money transactions may result in an increase in total expenditure, which may in turn motivate businesses to invest in the advancement of this technological advancement. With the introduction of transaction mechanisms such as NFC/smart cards, the processing of transactions has been speed up significantly. The use of mobile banking services, which provide high levels of transactional security, is becoming more popular across the globe. Increased use of e-commerce websites has also resulted in an increase in the number of online transactions, which may be regarded a positive development for the Mobile Money Market.

For a deeper dive, buy a complete report:

Mobile money market: 30% CAGR

Projected Revenue: 27.8 billion 2020 to 2027

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A lack of accessibility to financial institutions that provide mobile money systems, as well as dependability problems, may be some of the reasons limiting the market's development. Getting individuals to get used to this technology is another key challenge that will determine the extent to which mobile money services will be adopted. Since the introduction of blockchain technology into the mobile money system, which advocates for decentralization in financial institutions, many countries have imposed restrictions on mobile money networks. Depending on the nature of the mobile money system, government restrictions on mobile money may both stimulate and constrain the Mobile Money Market. Security concerns in such systems have the potential to be a stumbling block in the growth of the Mobile Money Market.

Published Date : August-2021

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