Photos, graphics, texts, images, and a number of other contents can all be used in digital signage. LED screens or Giant Video Walls are used to display this form of digital signage. This correlative technology takes things to the next level by allowing customers to interact with digital content, which primarily includes product research, inventory tracking, product customization, and virtual product testing. This signage has several advantages, including allowing customers to personalise their product searches, automatically changing displays, attracting more attention from passers-by, increasing recall and retention rates, and assisting with business analytics. The growing adoption of digital signage in commercial applications, the infrastructure innovations in emerging countries, booming demand for 4K and 8K resolution displays, and ongoing technical advances in displays are all driving this market forward.
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Key Driving Factors: Increased use of digital signage in commercial applications is a guiding factor.
The global digital signage market is booming, thanks to the growing number of digital signs being built in commercial spaces such as retail stores, hospitality centres, and other public spaces for advertising, as well as displaying product information, instructions, directions, and entertaining content. The use of digital signage in commercial applications allows businesses to reach and interact with customers more efficiently and effectively, attracting new business opportunities through increasing brand awareness among consumers, improving business operating efficiency, catching passersby's attention, promoting new products in the market, and improving customer experience.
This report offers the major market player’s profiles, such as Samsung Electronics, Omnivex Corporation, Sharp Corporation, Leyard Optoelectronic, E Ink Holdings, NEC Corp, Sony Corporation, BARCO, Panasonic, Exceptional3D and AU Optronics, and LG Electronics
Opportunities: In the COVID-19 period, there is a growing demand for contactless engagement.
The pandemic has prompted companies to speed up the implementation of voice-based interfaces that use audio-video (AV) interactions in physical locations such as department stores, restaurants, airports, and museums to better understand customer needs. Smart digital signage is being used by a variety of consumer-focused companies to provide customised and contextual experiences. Businesses are now opting for temperature-sensing digital signage kiosks, which include large screens that display dynamic digital information such as regulations, wait times, directions, and other relevant information, as well as optional touch-free dispensers, temperature sensors, and other features.
The infrastructure segment of the digital signage market is expected to grow at the fastest rate during the forecast period. Because of the increased need for accurately delivering travellers with real-time information related to their travel, the transportation and public places segment is expected to lead the digital signage market for Infrastructure applications. Digital signage is used by railways, roadways, and airlines in a variety of locations such as coaches, subways, cruising, platforms, waiting and resting rooms, lobbies, boarding areas, and airports to educate and entertain travellers, reduce perceived transportation time, and improve the travel experience. New digital signage trends are leveraging innovations in tech, the Internet of Things (IoT), user-generated content, and artificial intelligence (AI) to drive digital signage development in the entertainment and sports segments of infrastructure applications.
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Published Date : March-2021