The online microtransaction market is growing exceptionally due to the rising gaming industry across the world. The rising penetration of internet services along with the easy availability of games on the internet across the world is also projected to keep the market growth prospects upbeat in the upcoming years. Game developers are also continuously improvising and pushing the technological limits about the real-time delivery of graphics in the video game industry, which is also further projected to propel the growth. Moreover, the increasing inclination from physical games to online games has encouraged the industry participants to emphasize on hardware compatibility and efficiency. Free2Play (F2P), Massively Multiplayer Online (MMO) and multiplayer games have exceptionally gained popularity, which is anticipated to propel the market growth.
Furthermore, the various devices such as gaming console and the benefits provided by the consoles are majorly promoting the online microtransaction market growth. The Global Online Microtransaction Market research offers a comprehensive analysis of the industry. The research includes a detailed analysis of key segments, trends, drivers, constraints, the competitive landscape, and other important market variables.
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Key Driving Factors: Rising number of online gamers among developing countries
The online gamers are increasing across the world especially in the developing countries such as China, India and Japan. This is because the online and mobile games are available at a significant low cost which is resulting in increasing number of gamers. In addition, the rising disposable income in the developing countries is also driving the people, specifically the teenager population towards the online games. Thus, the rising online gamers are propelling the market growth.
Driving Factors: Increasing accessibility of smartphones and tablets
The rising convenience of smart phones and tablets for playing games is driving the young population to use their smartphones and tablets for gaming more than other uses. This, in turn, will fuel the number gamers playing in the smartphones and tablets. The availability of smartphones and tablets to each and everyone at low cost is majorly compelling the market growth.
Based on Application:
Based on application, the market is bifurcated into teenager and adult. The teenager segment holds the major share in the market. Hence, the teenager population is more interested. Microtransactions are mini payments made in games in exchange for something which can help the player advance in the game which is luring the teenagers to play more and gain more gifts, rewards and many more.
This report offers the major market player’s profiles, such as SmileGate (CrossFire), Riot Games, Inc, Nexon Co. Ltd, Wargaming.net, Niantic Inc, NCSoft, Activision Blizzard Inc, Electronic Arts Inc, Valve Corporation, The Walt Disney Co., Tencent Holdings Ltd, NetEase Inc, GungHo Online Entertainment Inc, CyberAgent Inc, Microsoft Corp, Ubisoft Entertainment and Take-Two Interactive.
The Online Microtransaction Market report has been categorized as below
Random Chance Purchases
Rest of the World
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Published Date : August-2021