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Market Definition

Mobile analytics can be used to track app revenue as well as consumption. Furthermore, the solution enables business owners to stay on top of current trends and make data-driven decisions, enhancing client engagement and app monetization. On the other side, the rise of mobile analytics has aided in enhancing client brand awareness. Furthermore, the technology enables businesses to undertake quality assessments.

Some of the important factors driving the growth of the mobile analytics market are increasing smartphone penetration, increased use of a broad variety of mobile applications, and the requirement for user retention in mobile applications. However, privacy concerns related with the use of mobile data are a major consideration that could limit the growth of the mobile analytics industry. Furthermore, rising need for effective app management and the adoption of diverse app marketing methods are some of the factors expected to drive the growth of the mobile analytics market.

The mobile analytics market is segmented in terms of type, deployment, verticals and geography. In terms of type the market is segmented mobile advertisement, application performance analytics and others. Based on vertical the market segmented into Banking, Financial services, and Insurance (BFSI), Manufacturing, Transportation and Logistics, Retail and e-Commerce, Telecommunication and IT, Media and Entertainment, Government, Healthcare and life science, Gaming, Travel and Hospitality and Others. The two popular deployment methods in the industry are on premise and cloud based deployment model.

Report Scope

The global market report scope consists of a comprehensive study covering primary factors impacting the industry trends. The study includes analysis of regional and country-level market dynamics. The scope also consists of competitive overview offering company market shares coupled with company profiles for key revenue contributing companies. The report scope covers a detailed competitive outlook covering market shares and profiles of key participants in the market share.

Major Market Players

This report offers the major market player’s profiles, such as  IBM, Amazon Web Services (AWS), Google, Localytics, Adobe, Webtrends, ComScore, Flurry, Microsoft, and Mixpanel

The Mobile Analytics Market report has been categorized as below

By Types

  • Mobile advertising and marketing analytics

  • In-app behavioral analytics

  • Application performance analytics

  • Others

By deployment models

  • Cloud

  • On-premise

By verticals

  • Banking, Financial services, and Insurance (BFSI)

  • Manufacturing

  • Transportation and Logistics

  • Retail and e-Commerce

  • Telecommunication and IT

  • Media and Entertainment

  • Government

  • Healthcare and life science

  • Gaming

  • Travel and Hospitality

  • Others

By Region

  • North America
  • Europe
  • Asia Pacific
  • Rest of World

The years considered for the study are as follows:

  • Base year - 2020
  • Estimated year - 2021
  • Projected year – 2022
  • Forecast period - 2021 to 2027

Key Questions Addressed by the Report

  • New products/service competitors are exploring?
  • Key players in the Mobile Analytics Market and how extreme is the competition?
  • What are the future market trends that manufacturers are emphasizing on in the future updates?
  • For each segment, what are the crucial opportunities in the market?
  • What are the key growth strategies embraced by key market players in the market?
  • What are the key success strategies adopted by major competitors in the market?

Why Buy this Report:

  • Obtain comprehensive insights on the Mobile Analytics market trends
  • Note comprehensive analysis of the market status
  • Identifies the market opportunities and growth segments
  • Assessing business segments & product portfolios, and explain competitive dynamics
  • Provide strategy planning and industry dynamics to strengthen decision making

Report Content

1. Global Mobile Analytics Market Introduction

1.1. Key Insights

1.2. Report Overview

1.3. Markets Covered

1.4. Stakeholders

2. Research Methodology

2.1. Research Scope

2.2. Market Research Process

2.3. Research Data Analysis

2.4. Market Size Estimation

3. Executive Summary 

4. Market Overview

4.1. Introduction

4.2. Market Drivers and Restraints

5. By Types

5.1. Key Points

5.2. Mobile advertising and marketing analytics

5.3. In-app behavioral analytics

5.4. Application performance analytics

5.5. Others

6. By deployment models

6.1. Key Points

6.2. Cloud

6.3. On-premise

7. By verticals

7.1. Key Points

7.2. Banking, Financial services, and Insurance (BFSI)

7.3. Manufacturing

7.4. Transportation and Logistics

7.5. Retail and e-Commerce

7.6. Telecommunication and IT

7.7. Media and Entertainment

7.8. Government

7.9. Healthcare and life science

7.10. Gaming

7.11. Travel and Hospitality

7.12. Others

8. By Region

8.1. Key Points

8.2. North America

8.3. Europe

8.4. Asia Pacific

8.5. Rest of the World

9. Company Profile

(Profile contain company overview, products/services, financials & recent developments)

9.1. IBM 

9.2. Amazon Web Services (AWS)

9.3. Google

9.4. Localytics

9.5. Adobe

9.6. Webtrends 

9.7. ComScore

9.8. Flurry

9.9. Micrososft

9.10. Mixpanel

The Mobile Analytics Market report has been categorized as below

By Types

  • Mobile advertising and marketing analytics

  • In-app behavioral analytics

  • Application performance analytics

  • Others

By deployment models

  • Cloud

  • On-premise

By verticals

  • Banking, Financial services, and Insurance (BFSI)

  • Manufacturing

  • Transportation and Logistics

  • Retail and e-Commerce

  • Telecommunication and IT

  • Media and Entertainment

  • Government

  • Healthcare and life science

  • Gaming

  • Travel and Hospitality

  • Others

By Region

  • North America
  • Europe
  • Asia Pacific
  • Rest of World
Licence Option
  • Single 1500 USD
  • Multiple 3500 USD

  • Global
  • 150
  • Report

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